I’ve heard the term ‘million dollar idea’ before but I really have to wonder if it’s still applicable in the 21st century. It’s the information age and with literally billions of thoughts beings self-published and shared through the Internet, can there truly be an idea so novel that it’s a ‘million dollar idea’? It’s my belief that much of the intellectual novelty of an idea can either be sourced, referenced or at least inspired from another idea.
Christopher Booker says there’s only seven (plus two) types of stories:
http://denisdutton.com/booker_review.htm
and Joseph Campbell provides his insights into myopic story telling:
http://www.divineparadox.com/Arts/archetypes_on_the_path.htm
Movies can have ‘high concept ideas’ which is usually an innovation on pre-existing material, but from my humble experience the most valuable intellectual property (IP) stems from putting forth time, thought, energy, resources, money, etc. to develop an idea from creation to completion. Comic books are a good example of this…I get a LOT…a LOT of submissions and many are either just a concept or possibly a concept with three pages of art. I enjoy seeing these but at the end of the day in comic books a company needs a ‘widget’, that is something I can print and put on a shelf. Arcana’s submission policies actually reflect this as I don’t want to promise that something will be delivered and then it doesn’t arrive. The more time and energy someone puts into an IP, the more it’s worth…so here’s a provocative thought that is somewhat close to home…
Superman was created by Canadian Joe Shuster and apparently sold for thousands of dollars. I’m not wanting to argue if it was/is fair or put a judgment on this…I just want to provide an insight about IP value and the money that helps establish the product. So, from the moment where Superman’s rights were transferred to the point at where Big Blue is today his visibility, cache and recognizability has gone way up. My dad even knows Superman and Clark Kent but has never read a comic book (maybe outside of Kade). The right’s holder of Superman has spent tremendous money in writers, pencilers, inkers, colorists, editors, paper, toys, movies, video games, etc. over the decades to brand and establish the ‘Superman’ name to where it is today. Had the rights never been sold, and had all that money been funneled into, say, Shazam, would Shazam have the same level of IP value that Superman has? (would my dad be able to recognize Shazam). Is it just money equals fame? Or is there an elusive combination of idea, execution and financing? (I’m sure you can guess my answer).
I’m not saying Superman should or should not have been sold and I’m not saying it would or would not have worked…I’m hopefully just trying to give some insights into branding and establishing IP’s in the comic book industry.
Just one man’s humble thoughts as he continues to blog…